PRINCE CAFFE TURKE –
5 MINUTA PËR VETI
Some moments belong only to you. Prince Caffe Turke challenged us to capture that feeling — the pause in a busy day, the small ritual that resets everything. Starring beloved Albanian artist Xhensila Murtezaj, this campaign film is a warm, intimate celebration of taking five minutes just for yourself.
Task
Create a film that felt personal, not promotional. The goal was to anchor Prince Caffe Turke in an emotional truth that every Albanian household could recognize — the comfort of a Turkish coffee, the quiet pleasure of a moment truly your own. 5 minuta për veti. Five minutes for yourself.
Video Direction, Editing
Prince Caffe
2020
Veton Bekteshi
Alexandar Krstevski
Veton Bekteshi
