Ipko –
TOP PAKO, PËR TË GJITHË!
The best offer deserves the biggest stage. IPKO came to us with a product worth celebrating, a package designed for everyone, and a brief to match: make it loud, make it clear, and make sure nobody misses it.
Task
Craft a high-energy campaign film that puts IPKO’s Top Pako front and center, speaking directly to a broad audience with a message as simple as it is powerful, “Për të Gjithë” – for everyone. The challenge was to keep the energy punchy and the message unmistakable, without losing the warmth that makes IPKO a brand people trust.
Video Direction, Editing
IPKO
2020
Veton Bekteshi
Alexandar Krstevski
Veton Bekteshi
