IPKO –
Pako për secilin TiP!
Not everyone is the same — and neither should their package be. IPKO challenged us to bring this idea to life with energy, humor, and a message that speaks to everyone at once: whatever type you are, there’s a package built just for you.
Task
Create a campaign that celebrates individuality while delivering a clear product message. Pako për secilin TiP, Package for every Type, called for a fun, character-driven approach that would resonate across a wide and diverse audience, making IPKO feel like a brand that truly gets its people.
Video Direction, Editing
IPKO
2025
Veton Bekteshi
Alexandar Krstevski
Veton Bekteshi
